Can you have your cake and eat it too?
I have been a little cynical and thought profit and being dirty fit together snugly. But maybe things have changed or maybe i’m getting older. It seems that ethical investing is changing the dial on how some companies raise capital. Who would have thought that your share price might get a positive boost if your company is being sustainable in a wider context, in terms of the environment and amongst humans.
Mindful investing
Mindful money put out some great guides on KiwiSaver funds how they track against a whole host factors.
- Impact on the environment
- Animal Cruelty
- Fossil Fuels
- Human Rights Violations
- Social Harm
- Weapons
As fund managers start to factor these into their portfolios, its start to influence which companies they invest in somewhat.
The returns
Generates KiwiSaver Focused Growth Fund which meets some ethical standards has returned 16.74% on average over the past three years(03/2026). The Pathfinder growth fund, which is considered on of the most ethical, returned 11.42% average returns over the past three years.
So yes being nicer can also achieve profits. The free market is still my favorite 🙂


