As insurance companies innovate and try to win over more clients, we have seen the advent of tracking type cover. As intrusive as it sounds, its all very positive. Trust me, I have a close working relationship with insurance companies.

Clients get rewarded(cheaper premiums) for monitoring their health and insurance companies may have less claims as a result. A real win win. Insurance is one of those things you pay for and are really glad if you never have to use.

Some insurance companies have gone as far as to reward you for the number of steps you make, others are happy enough if you do an annual medical check up. Either way its a strange beautiful intersection between good outcomes and profitability.